Speaking of morning market in Gifu-ken, many people think of Hida Takayama. But here in Gujo, popular morning markets are also bustling! In the morning market, you can buy fresh vegetables produced by local farmers, locally produced rice, processed products, and handmade folk crafts, and seasonally ingredients. Many people come all the way from afar in search of the unique taste of Gujo-shi and seasonal ingredients. Many repeaters come to line up for morning market on weekends. The best part of the morning market is shopping while enjoying conversations with local people who work at the store. Why not get up early and go out in the morning during your trip?